PEMCO Insurance Recognized for Creative Commercials

SEATTLE, Aug. 14 /PRNewswire/ -- PEMCO Insurance is proud to announce that the company's humorous "We're A Lot Like You" ad campaign recently won top honors at this year's Telly Awards for its television commercials featuring profiles of Northwest characters. Selected from among 14,000 entries worldwide, PEMCO won eight accolades -- including six first-place statuettes for humor -- at the 29th annual competition.

PEMCO's "We're A Lot Like You. A Little Different." campaign launched in September 2007 and celebrates classic values shared by many residents of the Northwest. Winning ads included quirky yet identifiable regional characters like the "Sandals and Socks Guy," "Blue Tarp Campers" and "Obsessive Compulsive Recycler," among others.

"There's been an outpouring of resoundingly positive feedback tied to the campaign as people relate to the profiles featured in our ads," said PEMCO's VP and chief marketing officer, Rod Brooks. "The goal shared by PEMCO's marketing partners was to produce a campaign that Northwest residents could identify with. The awards are truly an honor that we share with the great people who call this region home."

PEMCO and DNA Brand Mechanics, the agency behind the creative commercials, received the awards based on judges' combined scoring. The competition's judges are top advertising and production professionals as well as past Telly Award winners.

"It's certainly rewarding to receive local recognition for our commercials, and winning these awards for creative distinction from industry peers across the globe is a welcome addition to the encouragement we've received thus far," said Dan Gross, executive creative director and founding partner of DNA Brand Mechanics.

A complete list of the campaign's profiles can be found by visiting http://www.werealotlikeyou.com. Visitors can also contribute their own unique Northwest profile on the site as well as order t-shirts and trading cards featuring any of the campaign's characters.

Each year, the Telly Awards honor the best local, regional, and cable television commercials and programs. Winners, like PEMCO Insurance, are judged on a high standard of merit.

About PEMCO Insurance

PEMCO Insurance, established in 1949, is a Seattle-based provider of auto, home, boat, life, and umbrella insurance to Washington state residents. PEMCO Insurance is sold by community agents throughout the state and through PEMCO offices. For more information, visit http://www.pemco.com.

CONTACT: Jon Osterberg (206) 628-4019 PEMCO Insurance Jon.osterberg@pemco.com Mark Firmani (206) 443-9357 Firmani + Associates Inc. Mark@firmani.com