TrimWater Makes it Fashionable to Care

NEW YORK, May. 13 /PRNewswire/ --

NEW YORK, May 13 /PRNewswire/ -- TrimWater has announced a partnership with Jeffrey Kalinsky, of the Jeffrey high-fashion stores in NY and Atlanta, to support the fundraising efforts of the Jeffrey Fashion Cares non-profit organization. TrimWater was present as a sponsor for this year's Fashion Cares event in NYC Chaired by Dan Rothmann of Dolce & Gabbana, Chris Wile of Prada and Todd Sears of Merrill Lynch -- to benefit Lambda Legal, The Hetrick Martin Institute and Gay Men's Health Crisis.

When TrimWater founder, David Sackler, heard of this past year's event to be held at Espace he immediately knew he had to be involved. "It's important to get involved where you can," he says. "Whatever your expertise there's always a way to help. I'm glad that my success with TrimWater makes it possible for me to give back to my community and help those in need."

Espace (located at 635 W. 42nd St. in NYC) Catering Director, Barry Rosenthal says, "We are proud to have been part of this year's fundraising efforts with Jeffrey Fashion Cares. We are equally grateful to TrimWater for their involvement and contribution to this great cause."

Through the summer of 2008, TrimWater will give 10% of all online purchases to Jeffrey Fashion Cares to help raise funds for AIDS research. To purchase please visit http://trimwater.com/catalog/ and when ordering enter "Jeffrey Fashion Cares" in the NOTES section on the check out page.

Jeffrey Fashion Cares founder Jeffrey Kalinsky says, "I am so grateful to TrimWater for their support of Jeffrey Fashion Cares. They are helping to raise money for 3 wonderful causes."

TrimWater was created by Lifestyle Beverages Founder David Sackler in response to a need for a low-calorie, low-sugar flavored water alternative for anyone who doesn't want to sacrifice great taste for staying in shape. After realizing how high-calorie and high sugar drinks such as juices and popular flavored and vitamin enhanced water products add to weight gain, he sought to create a healthier alternative.

"Most of us are taught as children that juice is a vitamin rich, flavorsome alternative to water," Sackler says. "Similarly, many of the flavored and vitamin enhanced water products now on the market put individuals in danger of weight gain with their high-calorie and high-sugar content. I wanted to create a product that could be consumed on a regular basis that would promote weight loss."

TrimWater is the ultimate diet drink, with only 10 calories and 3 grams of sugar per bottle, and nutritionally enhanced to help with weight maintenance. TrimWater comes in a myriad of flavors and has no artificial colors, flavors, aspartame, preservatives, or carbonation, but it tastes great with no funky 'diet aftertaste'.

About Jeffrey Fashion Cares

Jeffrey Fashion Cares was created to heighten the awareness of HIV/AIDS and Breast Cancer, and to establish a monetary resource to help fund research. Established in Atlanta, GA in 1992 by Jeffrey Kalinsky, fashion pioneer and community leader. Over the past 15 years, Jeffrey Fashion Cares has raised more than $5.9 million with over 95% of every dollar raised going directly to the charities. Expanded to New York City in 2003 and broadened to include gay, lesbian, and bisexual oriented human rights organizations and Fashion Cares has already raised over $950,000 for NYC related charities http://www.jeffreyfashioncares.com/nyc/index.html

About Espace

A modern, elegant event space, Espace is strategically located in midtown Manhattan at 42nd Street between 11th and 12th avenues. Accessible from the Westside highway and 42nd Street, Espace has convenient onsite parking for its guests. An outstanding event space located in the beautiful Atelier tower, Espace is designed with every modern amenity to ensure exceptional food and service. Espace seats 500 guests for seated dinners and 1,000 guests for a standing reception. Espace has wired the entire building with TI connections and also features wireless internet access, ideal for video conferencing and live net casting. At Espace Seth Greenberg, along with Director of Catering Barry Rosenthal, shall bring a commitment to exceptional fine dining and service to midtown Manhattan.

http://www.espaceny.com/

About Lifestyle Beverages, Inc.

Lifestyle Beverages is about great tasting, high quality beverages -- with a twist. The twist is that we believe you can have a great tasting drink that won't 'mysteriously' add weight and inches to your body. Lifestyle Beverages wants to give you the ability to drink truly healthier, without giving up the flavor you enjoy. The benefits of drinking water are well known & documented. We're about allowing you to reap those benefits, & making it taste great while doing it! We're not only about losing weight. We're about providing you with healthful alternatives to maintain a healthy weight & lifestyle. Weight loss without a healthy lifestyle for weight maintenance is not effective in the long term, and will not lead to you achieving your ultimate goals. We're here to help bring out the best in you. http://www.trimwater.com

Please Contact: Jessica Hoy, Jessica@westinrinehart.com, 202-466-7717